Introduction

In the era of technology-driven world, digital marketing has more potential for modern business strategy. Old marketing techniques, which depends on media industry like print media, billboards, digital marketing force the internet and devices to reach maximum community or audience. This approach provides a better platform to every business in a unique way. 

The Basics of Digital Marketing.

1. Search Engine Optimization (SEO)

Search engine optimization or in Short SEO is the action, procedure of optimizing a website to rank higher then other websites in the search engine result page (SERP). For this purpose, we use relevant keywords, enhance website speed, and create content, in this way businesses can improve their visibility and generate more organic traffic. SEO is a critical approach because highly ranked websites lead to more conversation and clicks.

2. Content Marketing

If there is a king in the digital marketing that is called Content Marketing. It requires creating and give out valuable content to engage the specific audience. It include videos, blogs, social media updates and infographics. A unique content marketing strategies generate traffic and strengthen the brand identity

3. Social Media Marketing

This is the most powerful toll in the current era to reach broad audience. Social media marketing generate sales and promoting products through Facebook, Instagram, Twitter and LinkedIn. In this way businesses are more engaged with their audience and get valuable feedback

4. Email Marketing

This tool has one of the best ways to communicate with your community and drive conversations. Business can be promoted by sending emails to their customers and specific target audience. In this way they can share latest updates, promote products and give offers to attract customers. For this type of marketing there are many tools for automation which have made it easier. 

5. Pay-Per-Click (PPC) Advertising

Pay Per Click or PPC is also a advertising, such as Google Ads, empower businesses to display their product, Ad, Brand identity in SERP on different websites. Businesses pay the price when their ad is clicked. Pay per click can be extremely targeted and make sure that ad campaign can give the most relevant audience to the businesses.